HARD Protocol is a decentralized money market built on Kava, enabling the lending and borrowing of cross-chain assets. HARD Protocol supports supply-side deposits for BTC, XRP, BNB, BUSD, and USDX. The platform will allow over-collateralized borrowing for supported assets.
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Working with Kava Labs, Crank helped deliver a bold new brand image for Hard Protocol, serving up rockets, coins, all-time highs, and a user-friendly user interface.

Through a mix of bold social visuals and a clean user interface, the design allows the brand to stand out on social media while remaining clean and concise on the user interface side of the equation.