Identity
More
Play showreel
![](https://assets-global.website-files.com/5fb6bcbd118aa173ece55863/5fc6bb87a558ffc2cf699762_Merchant-North-web-design.jpg)
![](https://assets-global.website-files.com/5fb6bcbd118aa173ece55863/5fc6bc87519f468293966747_Merchant-North-responsive-web-design.jpg)
![](https://assets-global.website-files.com/5fb6bcbd118aa173ece55863/5fc6bc91f10f161202d31aa6_Merchant-North-responsive-web-design2.jpg)
Project details
Merchant North is a marketing firm inspired by the merchants of the Old World, importing and exporting their client’s goods over vast distances and harsh Canadian environments. The visual identity presents a bold agency look with a subtle nod to the harsh Canadian North landscape.
Project Focus
→ 001
Naming
→ 002
Web
Web design
Web development
CMS system
→ 004
Design
Iconography
Illustration
Marketing collateral
→ 005
Motion
2D motion
![](https://assets-global.website-files.com/5fb6bcbd118aa173ece55863/5fc6baa0fa5d4142c5b43324_mn-icon.png)
![](https://assets-global.website-files.com/5fb6bcbd118aa173ece55863/5fc6be81f117e3d60e3aad22_mn-pattern.png)
![](https://assets-global.website-files.com/5fb6bcbd118aa173ece55863/5fc5aeef289f57081868153c_mn-vintage-montreal.gif)
![](https://assets-global.website-files.com/5fb6bcbd118aa173ece55863/5fc6be8c755bcc9bfe20533f_mn-icon-pattern.png)
![](https://assets-global.website-files.com/5fb6bcbd118aa173ece55863/5fc6af8e33c4919618b5d0af_mn-image-style-1.jpg)
![](https://assets-global.website-files.com/5fb6bcbd118aa173ece55863/5fc6b8dfb00eceec78be3307_mn-image-style-2.jpg)
![](https://assets-global.website-files.com/5fb6bcbd118aa173ece55863/5fc6b98dcba0d68fb9dae72c_mn-image-style-3.jpg)
![](https://assets-global.website-files.com/5fb6bcbd118aa173ece55863/6541b60cc2cdfb8dc7f1b5de_merchant-brand-book-1.jpg)
![](https://assets-global.website-files.com/5fb6bcbd118aa173ece55863/654260c4d94869b683a4bf1e_merchant-notepade.jpg)
![](https://assets-global.website-files.com/5fb6bcbd118aa173ece55863/6541b7d81f47c285a02e333d_merchant-coaster.jpg)