We partnered with HiveMinded, a Manchester-based marketing agency, to create a bold, scalable brand system built for growth. Inspired by the city’s iconic worker bee, the identity centers on a modular, hex-based mark that symbolizes collaboration, shared intelligence, and collective progress. A vibrant, digital-first visual language brings energy and flexibility across web, social, and marketing touchpoints—positioning HiveMinded as a modern, people-driven agency.

Since launch, the brand has played a key role in supporting the company’s expansion from a small team into a 100+ person organization, strengthening employer appeal and helping attract top talent in a highly competitive market.