For more than four decades, House of Electrical has solidified its position as a prominent global leader in the realm of electrical supplies, automation, lighting solutions, cable assembly, and power distribution.

Crank Studio collaborated with House to deliver a comprehensive rebranding and digital transformation initiative, enabling the transition of their products and services to an online ecommerce platform. This endeavour not only enhanced the digital presence but also introduced a novel brand experience tailored to the contemporary digital landscape, benefiting both customers and employees.