creative

brief

Problem

Current brand expression does not reflect the quality of Newsam’s work

Rounded typography creates a softer, more casual impression

Brand lacks structure, distinction, and premium cues

Website challenges are partly brand, not just design

Limited visual system beyond the logo restricts marketing consistency

Solution

Refine and elevate the existing brand expression

Introduce a cohesive, scalable brand system

Strengthen perceptions of precision, quality, and craftsmanship

Create visual tools that support web and marketing applications

Ensure consistency across digital, print, and environmental touchpoints