An effective advertising campaign has the ability to create massive positive impact

An effective advertising campaign has the ability to create a massive positive impact for your brand and generate new customers and opportunitiesThe truth is that there are no secrets to success in advertising. The factors that drive an effective ad are right there in front of us. So why is it that many, if not most advertisements never take flight?

Unsuccessful advertisements follow a trend. They lack simplicity and leave customers confused or unable to recall the product or message. Creating a simple yet meaningful ad will result in a memorable experience for your customers.

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Inviting graphics flowing down to main message.
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Clear headline, under 5 seconds.
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Secondary info and call to action.

Timing

Timing is key. In most, if not all advertising mediums, you must catch the attention of your audience within seconds. Your company may have hundreds of products and services to offer but this is not the time to delve into them. Your message otherwise becomes too complex, it doesn’t grab your audience’s attention, and you miss out on a potential client.

Keep it simple

offer a solution

make it memorable

Instead of overwhelming your audience with all the great services and products you have to offer, simply communicate how your product will help them in a creative and memorable way. Let’s consider the tagline “Redbull Gives You Wings”. Redbull’s message is simple, easy to remember, and it offers a solution: Redbull will “Give You Wings” when you’re tired.

Support your ad. Once you’ve captured your message and a clear solution is in play, make sure you can support it! Adapting your campaign across various mediums will support and generate massive impact. This includes the creation of websites, videos, print material, and digital marketing material to ‘brand’ your ad across all mediums. This is the process of marketing.