A Simple Theory for Excellent Graphic Design

Excellent graphic design will communicate to a wider audience

The world famous industrial designer Raymond Loewy had a very simple principle. It’s called MAYA. “Most advanced. Yet acceptable.” While this concept may seem simple on the surface, designers often fail to reach MAYA.

Graphic design is a volatile environment, there are many elements in play: lines, shapes, colours, size, space to name just a few. Your business proposal, articles, or business card all tell a story through graphic design.

Excellent graphic design is achieved when all visual elements fall into a harmonious yet advanced composition. Harmony allows for acceptance, being “most advanced” generates engagement. Meshing these two simple but powerful elements are the key to unlocking excellent graphic design. Great design is often never even noticed; it fits so well into its environment and communicates on our subconscious level.

Think of signage and way-finding that helped you navigate a complex building. Did you notice which font was used, the size or contrast of these elements? Or did the graphics communicate so well that you used them naturally and unconsciously in the pursuit of your goal?

Clarify your message

Do not get lost in obscurity

The implementation of harmonic graphic design will help your customer, product or service; it will clarify your message and communicate it to a wider audience. You may have the best product or service in your market, but if you cannot distribute that information in a clear and effective way, you will remain lost in obscurity.